How to SEO – Do It Yourself or Hire an SEO Company?

A website’s visibility on the internet highly depends on how it ranks in search engine pages brought about by search results.

What is SEO?

The Process. SEO means “Search Engine Optimization” or “Search Engine Optimizer”. SEO is a method that makes a web page more invisible in search results. This works by ranking the web page and making it appear more frequently on top of the list. The higher the web page appears in the search results, the more visitors will visit that page. Considering this, SEO can be construed as an internet marketing strategy. It makes research on the psychology of what visitors look for, the keywords used and the like.

The People. SEO can also be understood to be an industry. When taken into this context, it is a group of consultants, companies or individuals, that take on the responsibility of doing the aforementioned process in behalf of the web page owner, i.e., their client. These consultants use all internet marketing strategies such as management systems, HTML, web analysis, videos, and all other elements that can increase exposure of the client’s website.

The Industry of SEO

Most will agree that hiring a company or person that will take care of SEO can save a lot of time and every. However careful consideration must be made into the advantages and disadvantages of this course of action. Not all web pages will need SEO and sometimes, especially when not done properly, the use of SEO can make or break the web page’s reputation.

Considering all these, deciding whether to hire an SEO company or go with the DIY SEO approach, will often come down to the following questions.

Factors to Consider

    • There is no number 1 ranking guarantee. No matter how good your SEO is, there is no guarantee that your web page will receive the topmost spot in search results. It is important to note that Google does not acknowledge any priority submissions. Neither does it have any special relationship with SEO companies. Submitting a site to Google is made only through the “Submit Your Content” option or through a site map.
    • There should be full disclosure of content. Do remember that Google can remove your site from its index should it contain the so-called “throwaway domains”.
    • A good and reliable SEO company will clearly and specifically explain each process. As a web owner, you have the right to know how they can help you.
    • There is no such thing as a “free for all” or popularity links. These schemes do not, in any way, affect search engine results.
    1. The money-making process. “Better ranking” payments are nonexistent. Search engines, however, make use of “Pay Per Click” or “Pay For Inclusion” options. There are also advertising sections that is well-labeled in order to distinguish it from the search results.

There is no clear-cut definition of this but can be illustrated with the use of shadow domains, selling of keywords located in the address bar, makes ranking a guarantee, uses fake search engines, scumware and even spyware, companies who have previously been deleted from Google’s index.

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